To the rest of our group we were asked to explain why we chose our images and what we did or did not like them, from these explanations we were able to create two lists of words which described the images we had brought in, one which described the images we liked and one which described the images we did not like aesthetically.
GOOD
- Unusual
- Bold
- Simplistic
- Detailed
- Colourful
- Eye-catching
- Experimental
- Hand-rendered
- Minimalistic
- Legible
- Clean
Thoughtful- Does not describe the aestheticsClever- Does not describe the aesthetics- Memorable?
- Structured
- Geometric
- Distinctive?
- Powerful
- Modernist
- Sophisticated
- Balanced
- Impressive
- Professional?
- Striking
- Intricate
- Crisp
- Intriguing?
BAD
- Garish
- Illegible
- Boring
Irrelevant- Does not describe the aesthetics- Cheap
- Tacky
- Generic
- Cluttered
- Over powering
- Busy
- Messy
- Misplaced?
- Static
- Common?
Mediocre- Does not describe the aesthetics- Overworked
- Chaotic
- Underworked
Pointless- Does not describe the aesthetics
From the six images we brought to the session we were asked to choose three; One we liked, one we did not like and one other image and write five descriptive words for each. We then swapped these images with another member of the group who was sat on a different table.
We then placed these new images face down on the table, we then turned over each image for five seconds and wrote one descriptive word, then ten seconds and wrote two descriptive words and then for twenty seconds and wrote three descriptive words. This enabled us to make quick judgements on each of the images. From these judgements we had made we were then asked to decide which of the images our partner liked and which they disliked.
After discussing our observations about the tasks in our pairs, we were then asked to discuss and decide on ten aesthetic rules for Graphic Design;
10 RULES
- Graphic Design should be balanced
- Graphic Design should be legible
- Graphic Design should have no more than three fonts
- Graphic Design should always be engaging
- Graphic Design shouldn't let style take over communication
- Graphic Design should have a purpose and the purpose should be clear
- Graphic Design should be aesthetically appropriate for the audience
- The colours used in Graphic Design should be relevant and appropriate
- Graphic Design should be innovative / creative and well executed
From these rules we selected three, I chose;
2. Graphic Design should be legible
6. Graphic Design should have a purpose and the purpose should be clear
9. Graphic Design should be innovative / creative and well executed
Study Task 2:
- Choose 3 new examples of graphic design that fulfiill each of your 3 aesthetic rules (9 examples in total).
- Briefly summarise the aesthetic relationship between each of the three images.
- Select 5 further examples for each rule that come from other (non-graphic design based) creative practices such as photography, installation, architecture, film etc.
1. Graphic Design should be legible
Examples for the rule from Graphic Design
I have chosen these examples for my aesthetic rule 'Graphic Deign should be legible' as although the designer has experimented with the legibility of each of the designs, for example how Paul Rand has replaced the letterforms with pictograms in the IBM logo, the viewer can still read the logo as IBM.
Examples for the rule from other practices
-Fine Art
Examples for the rule from Graphic Design
I have chosen these examples for my aesthetic rule 'Graphic Deign should be legible' as although the designer has experimented with the legibility of each of the designs, for example how Paul Rand has replaced the letterforms with pictograms in the IBM logo, the viewer can still read the logo as IBM.
Examples for the rule from other practices
-Fine Art
- Packaging
2. Graphic Design should have a purpose and the purpose should be clear
Examples for the rule from Graphic Design
For my second aesthetic rule 'Graphic Design should have a purpose and the purpose should be clear' I have chosen these three designs the designer has had a specific purpose and particularly in the branding design fir Mylene Poisson the designer has used the purpose of the design to influence the form of it.
Examples for the rule from other practices
- Photography
3. Graphic Design Should be innovative / creative and well executed
Examples for the rule from Graphic Design
- Street Art
- Photography
- Street Art
-Architecture
Examples for the rule from Graphic Design
For my final aesthetic rule 'Graphic Design should be innovative/creative and well executed' I have chosen these three examples as each of the designs have experimented with innovative techniques and styles particularly the poster design by Saul Bass who's iconic style inspired a generation of designers.
Examples for the rule from other practices
- Packaging
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