Part One - History
- The Internet was created in 1991, at a place in Geneva called 'Cern' where more recently, The God Particle was discovered using the Large Hydron Collider.
- Tim Burness Lee wanted to create some way of sharing information between computers "...to link and access information of various kinds as a web of nodes..."
- The first website was purely text based
- All websites are stored on web servers, the first web server was created by Steve Jobs known as the NeXT computer
- In 1992, the first image was put on the internet which was of an all female pop group founded by Cern employees. Their name 'Les Horribles Cernettes' corresponds with the initials for the 'large hydron collider'
Part Two - Terminology
- Web Browsers format codes
- HTTP
- URL - Uniform Resource Locator
- HTML - Hyper Text Mark-up Language
- CSS - Cascading Style Sheets
- FTP - File Transfer Protocol
- CMS - Content Management Systems
- Book: HTML and CSS Design and Build Websites
- Skeuomorphism - Imitating something physical e.g. E-books which mimic turning the page of a physical book
- Book: Scratching the Surface
Responsive Design
- The design 'responds' e.g. can be adapted to a variety of media using different screen sizes
- The orientation changing from portrait to landscape when the iPhone is turned
- The design decreasing when the web browser is readjusted on a Mac
Part 3 - Design
- All websites are made out of grids - Can be applied to any website
- What's the point?
Three questions:
1. What is the purpose of the website?
2. Who are the target audience?
3. What do the target audience need?
Examples of Websites
Apple
- Slick
- Modern
- Minimal
Leeds College of Art
- Boring
- Busy
- Thin
BBC
- Cluttered
- Muddled
Slavery Footprint
- Colourful
- Interactive
- What is it?
Lings Cars
- Cheap
- Gaudy
- Garish
Task: Look at websites both good and bad, and document your first thoughts that come into your head about the aesthetic of the website. Is this what the designer intended? What is the purpose of the website? Who are the target audience? What do the target audience need?
Initial Reactions:
The purpose of the Colour Copy Leeds website is to promote to business by informing the target audience of the various services they offer.
Who are the target audience?
The target audience for the Colour Copy Leeds website would most probably be art students or smaller businesses who require printing, perhaps on a large scale but o not have the facilities to do it themselves.
What do the target audience need?
The target audience need to know the facilities and services that are available from the business as well as an idea of price for each of the jobs.
Initial Reactions:
The purpose of the Google website is as a search engine in which the audience can use in order to search for information on the internet.
Who are the target audience?
The target audience for Google is pretty much anyone who using the internet, who requires information on a specific subject.
What do the target audience need?
The target audience need a search engine which is simple, clear and easy use so that the information they require is easy to access.
Initial Reactions:
Other than to represent a stereotypically bad website, using the common mistakes made by web designers within the industry I don't believe the Angel Fire website has much of purpose.
Who are the target audience?
Perhaps the target audience of the Angel Fire website is to web designers, as a 'warning' of how design can wrong? Or even designers who appreciate good design and loath bad design.
What do the target audience need?
The purpose of the Aisle One website to exhibit the technical skills of the design company and hopefully promote the company to possible clients.
Who are the target audience?
The target audience for the Aisle One website would be possible clients who wish to employ the companies services, however the website would also be targeted at anyone with a keen interest in design.
What do the target audience need?
The target audience need a idea of the abilities of the company; what they can do and the style which they employ within their work in order to evaluate whether the firm is an appropriate fit for them.
Initial Reactions:
- Bright
- Garish
- Illegible
- Colourful
What is the purpose of the website?
The purpose of the Colour Copy Leeds website is to promote to business by informing the target audience of the various services they offer.
Who are the target audience?
The target audience for the Colour Copy Leeds website would most probably be art students or smaller businesses who require printing, perhaps on a large scale but o not have the facilities to do it themselves.
What do the target audience need?
The target audience need to know the facilities and services that are available from the business as well as an idea of price for each of the jobs.
Initial Reactions:
- Clean
- Clear
- Simplistic
- Minimal
- Functional
What is the purpose of the website?
The purpose of the Google website is as a search engine in which the audience can use in order to search for information on the internet.
Who are the target audience?
The target audience for Google is pretty much anyone who using the internet, who requires information on a specific subject.
What do the target audience need?
The target audience need a search engine which is simple, clear and easy use so that the information they require is easy to access.
Initial Reactions:
- Gaudy
- Tacky
- Painful
- Amateur
- Bright
What is the purpose of the website?
Other than to represent a stereotypically bad website, using the common mistakes made by web designers within the industry I don't believe the Angel Fire website has much of purpose.
Who are the target audience?
Perhaps the target audience of the Angel Fire website is to web designers, as a 'warning' of how design can wrong? Or even designers who appreciate good design and loath bad design.
What do the target audience need?
Initial reactions:
- Monochrome
- Modernist
- Minimal
- Simple
What is the purpose of the website?
The purpose of the Aisle One website to exhibit the technical skills of the design company and hopefully promote the company to possible clients.
Who are the target audience?
The target audience for the Aisle One website would be possible clients who wish to employ the companies services, however the website would also be targeted at anyone with a keen interest in design.
What do the target audience need?
The target audience need a idea of the abilities of the company; what they can do and the style which they employ within their work in order to evaluate whether the firm is an appropriate fit for them.
No comments:
Post a Comment