Sunday, 14 October 2012

OUGD401: Context of Practice - Modernity and Modernism: An Introduction

As part of the Context of Practice module, we will be required to attend a series of lectures over the next 12 weeks. Our first lecture on the 10/10/2012 focused on introducing 'Modernity and Modernism'.

Modernity and Modernism : An introduction

1.Terms - 'modern' and 'modernity'
2. Modernity - Industrailisation
3. Modern artist's response to the city
4. Psychology and subjective experience

Modern Painters by John Ruskin, 1850, Book
Highling Sheppard -  William Holman Hunt

Modern - Improved, cutting edge, progressive and new

  • 15th July 1972, 3:32pm : Modernism dies (according to Charles Jencks
  • Demolition of the Prutt-Igoe development, St Louis
  • Paris, 1900 - Modern City
  • Lives dominated by factory work, shift work and industrailisation
  • Invented : television, phones, street lights and railway - Shrinks the world, dense lifestyle
  • 1902 - 1908 : World time is standardized because of the railway
  • Life changes from sedate to fast-paced quickly
Urbanisation

  • Trottour Roulantt - Electric moving walkway
  • More distinct leisure - shopping, picture houses
  • Enlightenment Project : late 18th Century
  • When scientific/philsophical thinking made leaps and bounds

  • Paris - The city, modernity
  • Eiffel Tower, 1889 - Metal, machinery
  • Modern over old
  • New pace and style of life
  • Haussmanisation
  • Paris, 1850 onwards - a new Paris
  • Old Paris - Architecture of narrow streets and run down housing is  ripped out.
  • Haussman (arhitect)  redesigns Paris
  • large boulevards in favour of narrow streets - made streets easier 
  • Speed of modern life sent people crazy
  • differance between classes

Fine Art
  • Pointalism - not about creating something realistic
  • Laiserpanoram, Germany 1883 - Pay money to view landscapes through device rather then directly.
  • Modernism : More mediated

Max Nordau, Degeneration, 1892 - An anti-modernist worried about the modern world;

"If we start to think about subjective experience.. (the experience of the individual in the mordern world) we start to come close to understanding modern art"

  • Experiment with paint because of the threat of photography - paint was how to document, made redundant by photography?
Modernism in Design
  • Anti-historicism : Looks to the contemporary
  • Truth to materials
  • Form follows function
  • Technology
  • Simplicity
  • 'Ornament is crime' - Adolf Loos (1908)
  • Anti-historicism - No need to look back to older styles
  • Truth to materials - simple geometric forms
  • Bauhaus - Modernist education
  • functional decisions - Windows, shape
  • Futura - Sans serif, serifs - excessive decoration?

Internationalism
  • A language or design that could be recognised and understood on a international level
  • Le Corbusier 'Plan Voisin' 1927 : All the world equal, an 'ideal' city
  • Herbet Bayer typeface - Argued for all text to be lowercase - ditch capitals, universality
  • Times New Roman, Stanley Morrison, 1932
  • Nationalist for the Times - To show imperial greatness
  • Fraktu font - nationalist, German Greatness

  • Technology
  • Steel, concrete and plastics
Conclusion
  • Modernism - Not a neutral term, suggests novelty and improvement
  • Modernity (1930 - 1960) social culture experience
  • Modernism - Range of ideas and style sprang form modernity
  • Vocab of styles; art and form



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